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Luxury Hybrid SUV ROX 01: New Auto Brand Presented in Kazakhstan

23.12.2024

A presentation of the premium SUV ROX 01, which is now officially presented on the Kazakhstan market, was held in Almaty. The new product attracted attention not only with its stylish appearance, but also with its high technologies. The official distributor of ROX 01 in Kazakhstan was DOSCAR.

 

ROX 01 - a new look at premium SUVs in Kazakhstan

The full-size hybrid SUV ROX 01 is produced by the Chinese brand Rox Motor. The car impresses with its dimensions, which emphasize its status as a powerful and comfortable SUV. With a length of 5295 mm, a width of 1980 mm and a height of 1869 mm, the car provides a spacious interior and excellent maneuverability on the road. The wheelbase of 3010 mm contributes to stability and smoothness of the ride, which is especially important when overcoming difficult routes and in urban conditions. These parameters make the ROX 01 an excellent choice for both active trips and everyday routes.

Design history ROX 01

The design of the car was developed by the famous Italian studio Pininfarina, famous for creating models for such brands as Ferrari, Maserati and Rolls-Royce. At the same time, the aesthetics of the Celestial Empire are also visible in the details: the inspiration for the design of the head and rear optics, as well as the radiator grille, was the Chinese character (stone), symbolizing strength and durability. Thanks to the vertical architecture of the body, the car offers excellent visibility and control over the wheels, which is especially important for overcoming difficult routes.

Series Hybrid System: Power and Economy

The ROX 01 is equipped with a sequential hybrid system that combines high power and environmental friendliness. Under the hood is a 1.5-liter turbocharged engine that works in tandem with two electric motors. The internal combustion engine in this bundle acts as a generator. This system allows the car to develop an impressive torque of 740 Nm and accelerate to 100 kilometers per hour in just 5.5 seconds. Despite such dynamics, the hybrid system allows for impressive efficiency - the ROX 01's range reaches 1,115 kilometers.

 

Modern technologies for maximum comfort

The ROX 01 interior is made of premium materials: Nappa leather, wood inserts and other expensive materials. The spacious interior with a total glazing area of ​​more than 6.5 m² fills the interior with light and creates a feeling of spaciousness, making the trip as comfortable as possible. Seats with zero gravity technology from NASA and a built-in 8-point massage function provide relaxation and comfort throughout the trip.

The ROX 01 also features modern multimedia systems: three HD displays, a 14-speaker audio system for surround sound, dual wireless charging stations. For those who like to stay connected, the car offers built-in 5G and wireless CarPlay.

The car body is made of high-strength steel and aircraft aluminum, which makes it lightweight and at the same time super-strong. As a result, the ROX 01 showed excellent results in crash tests, including side impacts, impacts to the front pillars and roof load. The car is equipped with advanced safety systems, including cameras, sensors and sensors, which provides perfect visibility in all conditions, including night.


Car presentation

During the presentation of the car, the founder of the DOSCAR group of companies, Shalkar Nurtleuov, emphasized the importance of the event for the entire company and noted the historic moment for Kazakhstan.

 

"We are very happy to welcome you today at such a significant event for us. It is worth noting the fact that ROX Motor with its car becomes the first brand in the portfolio of the DOSCAR group of companies as a distributor. This is very important for us. Today we opened the first official ROX car showroom in Almaty in Central Asia. We fell in love with this car at first sight, and I am very glad that this car will find its consumer in Kazakhstan. We have already seen high demand from the first days we brought these cars. DOSCAR will do everything to ensure that our consumer is satisfied with both the service and the car," said Shalkar Nurtleuov.


"Today is a very important day for our company. We have full confidence in our product, and we are sure that Kazakhstanis will like it. ROX is a global brand that is already represented in more than 20 countries around the world. We do not just produce a car, we complement life with our technologies. And for us it is a great pride to have such a strong partner as DOSCAR," said the founder of the ROX Motor Global brand, Mr. Jarvis.


At the presentation of the car, the Consul General of the People's Republic of China in Almaty, Ms. Jiang Wei, delivered a welcoming speech. She noted the importance of Chinese-Kazakh relations in the automotive industry, emphasizing the development of cooperation between the two countries.

 

"Relations are developing dynamically in various areas, and, of course, cooperation in the automotive industry is a striking example. Three years ago, when I came to Almaty for the first time, it was difficult to see Chinese cars on the streets. And now we see them everywhere. I am sure that the new ROX 01 will attract more and more interest from Kazakhstanis, because cars on new energy sources not only correspond to the industrial orientation of Kazakhstan, but also respond to market demand," said Ms. Jiang Wei.

 

Configurations and prices: how to buy ROX 01 in Kazakhstan

ROX 01 will be available in two trim levels:

 

Premium (7 seats) - 27,300,000 tenge

VIP (6 seats) - 28,200,000 tenge

The new SUV will be available in several exterior colors, including white, gray, black, silver and green. The interior trim can also be selected in various options: white, orange and classic black.


The DOSCAR Group of Companies, the official distributor of ROX 01 in Kazakhstan, offers buyers an official warranty for 5 years or 150,000 kilometers, and an extended warranty for the battery for 8 years or 240,000 kilometers. This makes the purchase of a car a reliable and long-term investment.

 

There is also good news: the official distributor of ROX Motor in Kazakhstan accepts under warranty all ROX 01 SUVs purchased before December 13, with a mileage of at least 1,000 kilometers and no more than 8,000 kilometers. To do this, you need to contact the ROX service center in the region of presence, no later than January 13, 2025. Detailed information on the official ROX website, leave a request or call the call center number - 200.

 

DOSCAR is a leading and dynamically developing group of companies, represented by 19 dealerships in 11 cities of Kazakhstan, the purpose of which is not only to sell cars, but also to support its customers with a full range of related services, from purchasing accessories and spare parts through the DOSCAR App marketplace to recharging electric vehicles in its own largest network of high-speed charging stations - Qazaq Energy Charge. Thus, the DOSCAR group of companies supports the philosophy of a "green" and innovative approach to business, as well as ROX SUV technologies+ .


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